[ENG] TRAINING PROGRAMME - The Journey to Regenerative Tourism

What is Regenerative Tourism?

Regenerative tourism is an evolutionary step from sustainable tourism. It is bolder, more disruptive, and therefore more transformational. It will force you to step out of the box. Regenerative tourism is about creating the conditions for communities and ecosystems to thrive. It is also about creating unique and meaningful experiences for your clients.

It’s not about doing less harm, but restoring the harm done and supporting, connecting and revitalising local systems.

Why now?

The world is going through a very important transition. All around the globe, communities, organisations, and businesses are realising the flaws of an outdated system after suffering the consequences of the climate crisis and biodiversity loss.

Consumers are also demanding that businesses make significant changes to their extractive models. It is already happening.


And tourism is part of it.


It is a wonderful but fragile industry, which can collapse in the face of global crises like COVID-19. But it also has the power to impact a community and their environment deeply, for the better and the worse.

How do we adapt? How do we become more resilient and abundant? How do we make a real, transformative impact within our businesses and in the host destinations?


We need to be ready; for our own good. We need to start planting the seeds.


If you want to be part of the regenerative tourism community already learning the skills to be innovative, be responsive to changes, and create the conditions for their staff, local partners, and destinations to thrive, read on.

The journey of regenerative tourism 

training programme


This synchronous (live) online programme includes 4 stops:  

The Discovery of Regenerative Tourism

Introductory Online Session + 3 modules that focus on these areas:


1) Culture & stewardship:
Through several methodologies, I can facilitate various sessions to create an internal culture which, using nature-based solutions, will create the conditions for people and your organisation to thrive. This has implications around recruitment, staff retention, well-being, and market attraction.

2) Value chain:
I can facilitate a series of sessions where we will define community stakeholder needs & a common purpose, and improve communication, which will reduce the distance with your supply chain by turning them into partners and advocates to use tourism as a force for good, which will ultimately result in a smooth trip and customer satisfaction and loyalty.


3) Product Offering:

I can help you develop skills in-house to transform your product portfolio in a way that is transformative for the communities and your clients. This will result in client loyalty, standing out in the market, and improved supplier relations, all built on positive impact.

First stop: The Discovery of

Regenerative Travel

Introductory Online Session


What will be covered in the course?


  • Why go beyond sustainability?
  • What is regeneration and where does it come from?
  • What does it mean for us, our businesses, and the world? Principles of regeneration (collaboration, nature-based solutions and holistic thinking, among others).
  • Practical exercises. Successful examples in the world.

At the end of this course, you should be able to:

  • Understand what regeneration and regenerative tourism really means and why we need to act now.
  • See how this translates for you, your business, your value chain and your destination.
  • Know what your role in the tourism industry is and the fundamental principles to start taking action.
  • Understand how you can make your business successful while tackling climate change causes and addressing local issues.
  • Get inspired by different examples in the world that are applying regeneration.


I want to book a place on the Introductory Course!

Second stop:

MODULE 1: Culture & Stewardship

Creating the conditions for people to thrive in your organisation.

Work on your organisational culture, identity, and common purpose, to make people proud to work for you and with you. How do you create the conditions for people to thrive, stay loyal to your organisation and help you with your purpose?


What will be covered in the course?


  • Living systems principles (also known as nature-based solutions) applied to organisations.
  • Putting nature at the centre: alignment with the cycles.
  • Serving life – what does it mean?
  • Exercise: Individual purpose.
  • Exercise: Creation of a common purpose.
  • Inclusivity and empowerment of the team.
  • Stewardship to create the conditions for people to thrive.

At the end of this course, you should be able to:

  • Have a new aligned purpose that will be your North Star for you and your team.
  • Use some nature-based solutions to start transforming your business and management style.
  • Start a new phase in your workplace where you will create spaces with your team where they will feel heard and looked after. You will have the tools to lower staff turnover.
  • Create some useful tools to have an evolving participation and involvement of your team in key decisions and design.
  • Increase innovation and efficiency.
  • Have more clarity about what would make your team and your business thrive.
I want to book a place on Module 1!

Module 1+ All of the Above, Plus

  • Private facilitation with your team to create a common purpose.
  • Private facilitation with your team to build their capacity for participation and co-design.
  • Downloadable workbook.

Third stop:

MODULE 2: Value Chain

Creating meaningful partnerships.

Create collaborations that will strengthen bonds and will increase the impact. Create a team culture with your local suppliers and your client agencies (if you work B2B) that will help you work towards a common purpose and build a relationship that will have multiple benefits: customer satisfaction, staff happiness, and a bigger social and environmental impact.


What will be covered in the course?


  • Alignment of the person with the project, the hosts and the place.
  • Working in silos vs effective collaborations.
  • Exercise: Diversity to create abundance.
  • Creating empathy and accountability.
  • Exercise: Creation of a common purpose.
  • Incorporating community feedback in your business.
  • Exercise: create a 6 month-plan.

At the end of this course, you should be able to:

  • Have more clarity regarding the effective collaborations that can be created or emphasised in your destination/s to have a bigger impact.
  • Have the tools to create a common purpose with your local partners and other stakeholders.
  • Start creating a methodology to improve processes and communication with your local partners.
  • Start your path to engage stakeholders and incorporate constant community feedback that will ensure a significant positive impact and improved relationships.
  • Start working on a 6 month-plan to create meaningful partnerships and improved customer service.
I want to book a place on Module 2!

Module 2+ All of the Above, Plus

  • Private facilitation with local partners to create a common purpose.
  • Private facilitation with local partners to build their capacity for participation. 
  • Downloadable workbook.

Fourth stop:

MODULE 3: Product Offering

Creating the best experiences for the world.

Co-create innovative and transformational experiences that will make your clients have a one-in-a-lifetime experience and will benefit the social and ecological systems. These experiences will create repeat customers, and bonds with your local partners, and your staff will be proud to work for you.


What will be covered in the course?


  • The story of place and sense of place.
  • Honouring the community’s way of life, wishes, and culture in the experience design.
  • Alignment on purpose and collaborations that will make your experiences unique.
  • The experiences support social and environmental systems while potentially addressing local issues.
  • The strengthening of the three relationships.
  • Examples of transformative experiences for hosts and travellers. 

At the end of this course, you should be able to:

  • Have the tools to start a journey with your local partners and community where they will be happy to be heard and be part of the design process.
  • Integrate and enhance the three relationships in your experiences.
  • Have the skills to create a portfolio of transformational experiences that will make you stand out in the market.
  • Create the “moments of truth” or “aha moments” at different stages of your experiences that will help your product irresistible for your customers at different stages.
  • Start new exciting collaborations that apart from making your experiences richer, they will be supporting or even revitalising ecological and social systems.
I want to book a place on Module 3!

Module 3+ All of the Above, Plus

  • Private facilitation to make an inventory of the place as a living system (resources, processes, relationships, identity) and defining the “sense of place”.
  • Private facilitation with local partners to work on alignment of purpose (essential before co-creating the experience).
  • Downloadable workbook.

What is the difference between a

general Module and a Module +?

  • Modules (General Modules): They are carried out synchronously online and you will learn all of the theory, do some practical exercises and take some tools that you will be able to take back to your team.



  • Modules +: Beginnings can seem daunting. So Modules+ include all of the theory and exercises of the general modules (online) as well as one-on-one facilitation (which could be online, but you will highly benefit from in-person facilitation) by a professional to help you with the first most difficult steps of the implementation process as well as receiving a workbook so that you can continue your practice.


Time investment

The introductory session is a live module that lasts for 90 minutes. It serves as an introduction to the training program.


Module 1, Module 2, and Module 3 are the main modules of the program, each spanning 2 days with 4 hours of training per day, totaling 8 hours for each module.


If you participate in all the general modules (Module 1, Module 2, and Module 3), the total time investment will be 24 hours, including practical exercises.


In addition, if you choose to benefit from the "Modules +" option, you will have two extra facilitation sessions per module. Each session will last approximately 3 hours.

Course structure and pricing

The course is structured into several modules that cover various aspects of regenerative tourism. Here's a breakdown of the course structure:


GENERAL COHORT - maximum of 8 people

(does not apply to the introductory course)


1st Stop: Introductory Session


  • Duration: 90 minutes
  • Overview: A live introductory module providing an introduction to regenerative tourism.
  • Price: $57 USD per person


2nd Stop: Module 1


  • Duration: 2 days, 4 hours per day (total 8 hours)
  • Focus: Exploring organisational culture, identity, and common purpose.
  • Price for general module: $300 USD per person per module
  • Price module +: $625 USD per person per module


3rd Stop: Module 2


  • Duration: 2 days, 4 hours per day (total 8 hours)
  • Focus: Developing collaborations and partnerships within the value chain.
  • Price for general module: $300 USD per person per module
  • Price module +: $625 USD per person per module


4th Stop: Module 3


  • Duration: 2 days, 4 hours per day (total 8 hours)
  • Focus: Creating innovative and transformative experiences for clients.
  • Price for general module: $300 USD per person per module
  • Price module +: $625 USD per person per module


Typically, the greatest value is achieved by doing the 3 modules sequentially:


Complete Course (All 3 Modules):

  • Duration: Total of 24 hours plus practical exercises
  • Price for general module: $850 USD per person
  • Price for module +: $1,750 USD per person


Please note that the prices mentioned above do not include travel expenses.


Join us on this transformative journey towards regenerative tourism and make a positive impact in the industry.


PRIVATE COHORT - maximum of 8 people (does not apply to the introductory course)

Register here

What other people say about our courses: 

Payment and cancellation policies

Sales policy:

  • Payment for the course will be made in advance via Stripe or PayPal. If you wish to make a bank transfer, please notify us at info@theregenlab.com at least 2 weeks before the course. 
  • Full payment must be made before the start of the course. If any discount voucher applies, the conditions of such voucher must be complied with.


Refund rate: 

  • For cancellations received 7 calendar days prior to the start of the course and provided the course has not been accessed, 80% of the amount paid at the time of cancellation will be refunded. After this period no reimbursement will be made.
  • Cancellations less than 7 calendar days prior to the start of the course will not entitle the student to any refund, unless the student alleges a major cause. The student will have the possibility to use the funds for a future edition of the course.
  • If the registered person cannot participate in the course, he/she may be replaced by another person, as long as he/she fulfils the requirements established for the course (or for that rate in question, in case of using a discount voucher) and request the change to info@theregenlab.com at least 2 days in advance.



The facilitator

Sonia Teruel

Sonia has been working in the travel industry for 20 years, specializing in community-based tourism, process systematization and certification leadership. She has worked for a responsible tour operator in Mexico since 2015, where she inspired the organization's transition from sustainability to regenerative. 


She wrote the first Regenerative Tourism Thesis in 2018, as part of the Global Regenerative Tourism Initiative, co-authoring the first regenerative tourism self-assessment tool. She is also the co-founder of The Hive-Place Regenerators. She is a speaker, consultant and educator.


After 8 years in Mexico, in 2021, she moved to the south coast of England, where she now resides.

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