Sonia has been working in the travel industry for 20 years, specializing in community-based tourism, process systematization and certification leadership. She has worked for a responsible tour operator in Mexico since 2015, where she inspired the organization's transition from sustainability to regenerative.
She wrote the first Regenerative Tourism Thesis in 2018, as part of the Global Regenerative Tourism Initiative, co-authoring the first regenerative tourism self-assessment tool. She is also the co-founder of The Hive-Place Regenerators. She is a speaker, consultant and educator.
After 8 years in Mexico, in 2021, she moved to the south coast of England, where she now resides.